Why is concierge’s lobby maintenance a marketing strategy?
Walk into any apartment building in Sydney, and you form an opinion within seconds. Before you notice the lift speed or the view, you notice the lobby. How clean it feels. How calm it looks. Whether someone is there to greet you. That first moment does more work than most brochures ever could. This is why lobby maintenance, led by a concierge, is no longer just about cleanliness or order. In many premium buildings, it has become a quiet but powerful marketing strategy. And this is where concierge services start to influence property value in ways people rarely talk about. First impressions that shape value A well-kept lobby sends a clear signal. It tells buyers, renters, and guests that the building is cared for and professionally managed. From a psychological point of view, people link clean and organised spaces with trust and quality. When a lobby feels fresh and welcoming, visitors assume the same standard continues upstairs. That feeling often influences how much value they...